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We're Not Sick, We're Being Sold
You Can't Sell Stupid!
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The Hearing Aid Handbook
We're Not Sick, We're Being Sold
You Can't Sell Stupid!
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Seed Oils Alone Might Not Be the Villain. That's Not the Point.
Health & Medical David Etheridge 9/8/26 Health & Medical David Etheridge 9/8/26

Seed Oils Alone Might Not Be the Villain. That's Not the Point.

The seed oil debate keeps getting fought as an up-or-down vote on one ingredient. That misses the actual problem: what happens when seed oil, sugar, and salt are engineered together.

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Everything the Government Told You About Eating That They Later Reversed
Health & Medical David Etheridge 9/1/26 Health & Medical David Etheridge 9/1/26

Everything the Government Told You About Eating That They Later Reversed

Breakfast, fasting, the food pyramid, cholesterol — official dietary advice has quietly reversed itself again and again. Here's the pattern, in one place.

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Why Is Everyone Suddenly Talking About This?
Health & Medical David Etheridge 8/25/26 Health & Medical David Etheridge 8/25/26

Why Is Everyone Suddenly Talking About This?

Insulin resistance, saturated fat, food dyes — the exact topics this book was built on are suddenly everywhere. Here's an honest look at why, and why it probably has nothing to do with book sales.

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"Food Is Medicine" Is Right. It's Also Becoming a Trap.
Health & Medical David Etheridge 8/18/26 Health & Medical David Etheridge 8/18/26

"Food Is Medicine" Is Right. It's Also Becoming a Trap.

The food-as-medicine movement got a lot right about nutrition and chronic disease. But there's a line between eating with intention and turning every meal into a diagnosis — and it's worth knowing where that line is.

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Ozempic Didn't Cause the Problem My Book Talks About. It's Proof of It.
Health & Medical David Etheridge 8/11/26 Health & Medical David Etheridge 8/11/26

Ozempic Didn't Cause the Problem My Book Talks About. It's Proof of It.

GLP-1 drugs are reshaping how America eats faster than any diet trend in decades. That shift says less about willpower and more about the industry incentives at the heart of We're Not Sick, We're Being Sold.

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"Processed" Isn't the Problem. "Ultra-Processed" Is.
Health & Medical David Etheridge 8/4/26 Health & Medical David Etheridge 8/4/26

"Processed" Isn't the Problem. "Ultra-Processed" Is.

Not all processed food is bad — but the NOVA classification system reveals why "ultra-processed" is the real category to watch, and why the food industry hopes you never learn the difference.

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