You Can't Sell Stupid!

Stop chasing quick fixes and master the fundamentals that actually make money.

In a world flooded with complex sales systems and get-rich-quick schemes, Chris Ashley cuts through the noise with a simple truth: the best salespeople are masters of the basics. Drawing from nearly three decades in sales, sales management, and business ownership, Ashley delivers a no-nonsense guide that reads like a conversation with your most successful mentor.

You Can't Sell Stupid! isn't another theoretical sales manual—it's a battle-tested playbook written by someone who's built and sold multiple companies using these exact principles. Ashley's straightforward approach focuses on what really moves the needle: helping customers rather than manipulating them, building genuine value instead of competing on price, and creating referral machines that generate long-term wealth.

Inside, you'll discover:

• The 7-step sales formula that works in any industry

• Why most salespeople fail at prospecting (and how to fix it)

• The critical difference between objections and stalls—and how to handle both

• How to turn every customer into a referral goldmine

• The math behind setting realistic income goals and actually hitting them

• Communication secrets that close more sales with less effort

Whether you're brand new to sales or a veteran looking to get back on track, this book strips away the complexity and focuses on what actually works. Ashley's authentic voice and real-world examples make it feel like you're getting mentored by that successful friend who finally agreed to share their secrets.

The title says it all: you can't sell if you don't know what you're doing. This book fixes that.

Chris Ashley has spent over 25 years in sales and sales management, building multiple successful companies from the ground up. A former Air Force TACP and pilot, he brings military precision to sales fundamentals and has trained hundreds of sales professionals across various industries.