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Home
Side B Blog
About
Books
The Hearing Aid Handbook
We're Not Sick, We're Being Sold
You Can't Sell Stupid!
Contact
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The Hearing Aid Handbook
We're Not Sick, We're Being Sold
You Can't Sell Stupid!
Contact
Is It Just “Selective Hearing”? Here’s What Might Really Be Going On
Hearing Aids David Etheridge 9/26/25 Hearing Aids David Etheridge 9/26/25

Is It Just “Selective Hearing”? Here’s What Might Really Be Going On

Think your spouse or parent is ignoring you on purpose? It might be more than selective hearing. Here’s how to tell if it’s hearing loss.

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“I Don’t Need Hearing Aids”: Why People Resist—and What You Can Do
Hearing Aids David Etheridge 9/22/25 Hearing Aids David Etheridge 9/22/25

“I Don’t Need Hearing Aids”: Why People Resist—and What You Can Do

If someone you love refuses to consider hearing aids, here’s why they may be resisting—and how to start the conversation with compassion.

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Do Hearing Aids Really Work? Here’s What They Can—and Can’t—Do
Hearing Aids David Etheridge 9/19/25 Hearing Aids David Etheridge 9/19/25

Do Hearing Aids Really Work? Here’s What They Can—and Can’t—Do

Hearing aids aren’t magic, but they are life-changing. Here’s what they realistically do, what they don’t, and how to get the best results.

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The Moment She Realized Her Dad Couldn’t Hear Her Anymore
Hearing Aids David Etheridge 9/15/25 Hearing Aids David Etheridge 9/15/25

The Moment She Realized Her Dad Couldn’t Hear Her Anymore

When someone close to you stops hearing you clearly, it can change everything. Here’s how one woman’s realization turned into a turning point—and how hearing aids brought them back together.

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The Sounds of Summer—and Why You Deserve to Hear Them
Hearing Aids David Etheridge 9/12/25 Hearing Aids David Etheridge 9/12/25

The Sounds of Summer—and Why You Deserve to Hear Them

From cicadas to laughter on the porch, summer is full of sounds worth hearing. Don’t let hearing loss dull the season.

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Getting Used to Hearing Aids: 7 Real-World Tips That Actually Help
Hearing Aids David Etheridge 9/8/25 Hearing Aids David Etheridge 9/8/25

Getting Used to Hearing Aids: 7 Real-World Tips That Actually Help

New to hearing aids? These 7 simple, proven tips will help you adjust faster and get more out of your investment.

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The Number One Mistake New Hearing Aid Users Make (And How to Avoid It)
Hearing Aids David Etheridge 9/5/25 Hearing Aids David Etheridge 9/5/25

The Number One Mistake New Hearing Aid Users Make (And How to Avoid It)

The most common mistake new hearing aid users make? Not wearing them enough. Here’s why that matters—and how to fix it.

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Is It Time for Hearing Aids? 6 Questions to Help You Decide
Hearing Aids David Etheridge 9/1/25 Hearing Aids David Etheridge 9/1/25

Is It Time for Hearing Aids? 6 Questions to Help You Decide

Not sure if you need hearing aids yet? These 6 questions will help you decide with confidence—before you miss another moment.

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How to Talk to a Loved One About Hearing Loss (Without a Fight)
Hearing Aids David Etheridge 8/29/25 Hearing Aids David Etheridge 8/29/25

How to Talk to a Loved One About Hearing Loss (Without a Fight)

Worried about someone’s hearing but not sure how to bring it up? Here’s how to start the conversation with empathy—and avoid conflict.

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You're Not Too Young for Hearing Aids: Busting the Most Common Myths
Hearing Aids David Etheridge 8/25/25 Hearing Aids David Etheridge 8/25/25

You're Not Too Young for Hearing Aids: Busting the Most Common Myths

Still think hearing aids are only for the elderly? Think again. Here’s why hearing loss happens at all ages—and what to do about it.

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Buying Hearing Aids Without Regret: What You Need to Know First
Hearing Aids David Etheridge 8/22/25 Hearing Aids David Etheridge 8/22/25

Buying Hearing Aids Without Regret: What You Need to Know First

Thinking about hearing aids? Don’t buy until you read this. Here’s what to ask, expect, and consider to get it right.

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Can You Hear Me Now? Why Relationships Struggle With Untreated Hearing Loss
Hearing Aids David Etheridge 8/18/25 Hearing Aids David Etheridge 8/18/25

Can You Hear Me Now? Why Relationships Struggle With Untreated Hearing Loss

Hearing loss doesn’t just affect your ears—it affects your relationships. Here’s how to protect connection, even when hearing is hard.

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When the TV Gets Too Loud: The First Signs of Hearing Loss at Home
Hearing Aids David Etheridge 8/15/25 Hearing Aids David Etheridge 8/15/25

When the TV Gets Too Loud: The First Signs of Hearing Loss at Home

Think you’re just missing words on TV or asking “What?” more often? Here are common early signs of hearing loss—and what to do next.

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What I Wish I Knew Before Buying Hearing Aids
Hearing Aids David Etheridge 8/1/25 Hearing Aids David Etheridge 8/1/25

What I Wish I Knew Before Buying Hearing Aids

Before you buy hearing aids, read this. Here are the real-world lessons I wish every first-time buyer knew about cost, options, and success.

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How to Have Better Conversations With Hearing Aids (Even in Noisy Places)
Hearing Aids David Etheridge 7/31/25 Hearing Aids David Etheridge 7/31/25

How to Have Better Conversations With Hearing Aids (Even in Noisy Places)

Struggling to follow conversations in restaurants or crowds? These real-world tips will help you hear better and connect more fully.

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From Frustration to Confidence: Tips from Real Hearing Aid Users
Hearing Aids David Etheridge 7/29/25 Hearing Aids David Etheridge 7/29/25

From Frustration to Confidence: Tips from Real Hearing Aid Users

Frustrated with your hearing aids? You’re not alone. Here’s what real users say helped them go from overwhelmed to confident.

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Your Hearing Test: What It Really Means (And What to Ask About)
Hearing Aids David Etheridge 7/28/25 Hearing Aids David Etheridge 7/28/25

Your Hearing Test: What It Really Means (And What to Ask About)

Your hearing test is more than numbers and graphs. Here’s how to understand your results—and what questions to ask afterward.

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How to Support a Loved One Who’s Using Hearing Aids for the First Time
Hearing Aids David Etheridge 7/25/25 Hearing Aids David Etheridge 7/25/25

How to Support a Loved One Who’s Using Hearing Aids for the First Time

If someone you love is adjusting to hearing aids, here’s how to support them with patience, empathy, and encouragement.

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Top 5 Things No One Tells You About Wearing Hearing Aids
Hearing Aids David Etheridge 7/24/25 Hearing Aids David Etheridge 7/24/25

Top 5 Things No One Tells You About Wearing Hearing Aids

New to hearing aids? Here are five things you probably weren’t told—plus tips to help you adjust, stay motivated, and hear with confidence.

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The Evolution of Hearing Aids: From Ear Trumpets to Smart Tech
Hearing Aids David Etheridge 7/22/25 Hearing Aids David Etheridge 7/22/25

The Evolution of Hearing Aids: From Ear Trumpets to Smart Tech

Hearing aids have come a long way from bulky boxes and squeals. Here’s a look at how they’ve evolved—and why today’s devices are better than ever.

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