Why Is Everyone Suddenly Talking About This?
Insulin resistance, saturated fat, food dyes — the exact topics this book was built on are suddenly everywhere. Here's an honest look at why, and why it probably has nothing to do with book sales.
Ozempic Didn't Cause the Problem My Book Talks About. It's Proof of It.
GLP-1 drugs are reshaping how America eats faster than any diet trend in decades. That shift says less about willpower and more about the industry incentives at the heart of We're Not Sick, We're Being Sold.
"Processed" Isn't the Problem. "Ultra-Processed" Is.
Not all processed food is bad — but the NOVA classification system reveals why "ultra-processed" is the real category to watch, and why the food industry hopes you never learn the difference.
The Breakfast Lie: How "The Most Important Meal" Became Marketing Gold
Uncover the marketing origins of "breakfast is the most important meal" and learn why intermittent fasting might be healthier than forcing morning meals.
The Day Breakfast Became Medicine (And Why That Should Terrify You)
Breakfast is the most important meal of the day'—you've heard it since childhood. But what if I told you this 'medical wisdom' was actually created by a marketing department? The phrase was coined by General Foods in the 1940s to sell Grape-Nuts cereal. Not by nutritionists. Not by doctors. By advertisers. When researchers finally conducted proper scientific studies, the breakfast myth crumbled: there were no differences in weight loss, metabolism, or health markers between breakfast eaters and breakfast skippers. Yet billions in breakfast food sales and decades of medical education remain built on this marketing foundation. The breakfast myth isn't just about morning meals—it's a perfect case study in how marketing messages become medical advice.