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Side B Publishing
Home
Side B Blog
About
Books
The Hearing Aid Handbook
We're Not Sick, We're Being Sold
You Can't Sell Stupid!
Contact
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The Hearing Aid Handbook
We're Not Sick, We're Being Sold
You Can't Sell Stupid!
Contact
Referrals Are Platinum—Not Gold
Sales Training David Etheridge 10/24/25 Sales Training David Etheridge 10/24/25

Referrals Are Platinum—Not Gold

Learn why referrals are the most valuable sales leads and how to earn them through trust. Chris Ashley's "You Can't Sell Stupid!" reveals the secrets of top performers. Out now from Side B Publishing.

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Are You Selling or Just Talking?
Sales Training David Etheridge 10/17/25 Sales Training David Etheridge 10/17/25

Are You Selling or Just Talking?

Master the sales basics that separate top performers from everyone else. Chris Ashley's "You Can't Sell Stupid!" teaches you to help customers, not just close deals.

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